Sneak of Da Week: BODEGA ADIDAS BOSTON SUPER

As much of a girly girl as I claim to be now, the childhood/teenage tomboy inside me is still an avid tennis shoe (I'm from Cali... we call 'em tennis shoes) freak!!! These latest additions to the Adidas family are my latest obsession and my next must have pair of kicks. Adidas has always been known for their sleek and uber trendy sneaker game. Vibrant colors, reflective side boards, and a traditional sneaker feel are usually what I look for in a tennis shoe... and this shoe does not disappoint in one bit.  The Bodega is part of the adidas Consortium ‘Your City’ collection which offers a clean mix of white, heather grey, black, silver and cirulian blue that looks perfect atop a gum outsole.  LOVE IT!!!

From the Press Release

Boston is renowned as an adidas city, and their reworking of the stunning update of the Boston that is the Super brings out the best in this perennially popular '80s running design. Working in the greys, red and black and reflective elements of the shoe's first drop, it channels the technical excellence it ushered perfectly. A blue ghilly lacing system, reflective piping and midsole detailing pops among more neutral shades, that plays with a number of materials, from mesh on the toebox and collar, to perforated leather, appropriately light sensitive overlaid 3-Stripes. The choice of three laces, red heel trefoil, plus the embossed Bodega script and more matter-of-fact shoe name lettering split between shoes are extreme attention to detail at work. The flat tongue blends traditional branding and the store identity, while the gum outsole completes a typically intelligent package.

(courtesy of sneakerfreaker.com)