BV: A New MIT study conducted by Assistant Professor Renee Richardson Gosline found people judge whether a bag is real or fake based on the person wearing it:
If the person's outfit and overall comportment seem 'high class' people tend to believe the bag they're carrying is authentic. If, however, the person's clothes seem low quality, their bag is perceived to be a Chinatown creation
In a follow up study, Gosline found that 46% of women who purchase fake bags end up purchasing the real item within two years.
Do you wear fake bags? Or do you invest in the real thing?